Sizing a Market

Every pitch deck claims a billion dollar market, and most of those numbers fall apart under one question. This course builds a market size from the bottom up, checks it against the top down view, and gives you a figure an investor cannot knock over.

₹499/- ₹0

Offer ends in 5 days

1,000 seats total 239 left

761 already enrolled

Six things you will be able to do

Go past the slide with three circles. Learn to build a market size you can defend, line by line, in front of an investment committee.

01 Define the market preciselyWho the customer is, what they pay for, and where the boundary sits.
02 Separate TAM, SAM and SOMThe total market, the part you can serve, and the share you can realistically win.
03 Build it bottom upCustomers times adoption times price, with every input sourced and stated.
04 Cross check it top downIndustry reports and spend data, used to test your number rather than replace it.
05 Project how it growsThe drivers that expand or shrink the market over the next five years.
06 Spot an inflated market sizeThe common tricks in pitch decks, and the one question that exposes each.
The outcome

What changes after this course

You stop quoting the biggest number you can find and start building the one you can defend, from real customers, real adoption and real prices.

A bottom up market size built from customers, adoption and price

A top down cross check that shows where the two views agree and differ

A five year market projection with every growth driver named

What our learners say

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